
by Hope Katz Gibbs
The Gazette / University of Pennsylvania
October 11, 2006 was the day New York Yankees pitcher Cory Lidle’s small airplane crashed into the 40th floor of an apartment building in Manhattan—and a pivotal moment in the advance of The New York Times into the digital age.
Rather than dispatching print reporters and photographers, drawing up a story list for the next day’s paper, and posting a blurb on the website, a video unit was sent out first, and journalism’s venerable “Gray Lady” broke the story online.
“The coverage was faster, richer, and deeper than anything we’ve done before online,” recalled Martin Nisenholtz, Annenberg School of Communication Class of ’79, the senior vice president of digital operations at The New York Times Company, in a recent talk at the Annenberg School for Communication. “Within a few hours we were offering slideshows, audio, video, pictures, a multimedia graphic so remarkable that it drew more than 100 compliments from readers.”
Since February 2005, Nisenholtz has overseen the strategy, development, operations, and management of the Times Company’s digital properties, and says: “I’m not sure that our new, digital journalism will ever really replace the extraordinary package that is the printed newspaper,” he said. “The more important strategic point is that as participants in this rapidly changing landscape, we imagine new possibilities and prepare to recognize the sparks that lead to big fires and fuel them when they ignite.”
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